In this episode, Stephanie Clairmont, CEO and founder of The Leveraged Practice, shares valuable lessons learned from her extensive experience with free opt-in resources, known as lead magnets in the health and wellness industry. Stephanie was a registered dietitian, specializing in digestive health who built a successful online business and used lead magnets to grow her email list by over 1,000 subscribers per month.

What you'll learn:

• What is a lead magnet? Stephanie defines lead magnets (also known as freebies or opt-ins) and explains their crucial role in online marketing for health and wellness professionals.

• Why is a lead magnet important? Stephanie will illustrate how lead magnets help you take potential clients from casual online interactions to a deeper level of engagement.

• Mistakes to avoid: Stephanie shares her early missteps, emphasizing the importance of understanding the strategy behind a lead magnet and avoiding simply copying what others are doing.

• Types of lead magnets: Stephanie discusses various types of lead magnets she's experimented with, including guides, recipe downloads, webinars, and multi-day series and which ones work best.

• The importance of follow-up: Stephanie highlights the critical role of follow-up communication in nurturing leads and building trust, emphasizing that a lead magnet is just the first step in the client acquisition process.

• The long game: Stephanie reveals insights from her data, showing how long it takes to purchase after downloading a lead magnet.

• Connection marketing: Stephanie introduces the concept of connection marketing, which involves building genuine relationships with potential clients through lead magnets and email marketing.

Key takeaways:

• Don't copy blindly: Understand the strategy behind any marketing tactic before implementing it.

• Quality over quantity: Avoid giving away too much for free in your lead magnet.

• Follow-up is essential: Nurture your leads with consistent and valuable communication.

• Be patient: Clients may take time to make a purchase, so focus on building long-term relationships.

Resources mentioned:

• Free class: Register for “From Clicks to Clients” to learn more about Stephanie's client attraction system using lead magnets https://training.theleveragedpractice.com/c2c

Connect with Stephanie:

• Send Stephanie a message on Instagram here: @theleveragedpractice

Don't forget to subscribe to the Leveraged Practice Podcast for more valuable insights on building a successful online health and wellness business.