Welcome to the first episode of 2025. A year that promises to be unlike any other on so many levels.

This episode is designed as a provocation, an inspiration, and a roadmap for the leaders of businesses, for whom unlocking creative thinking is critical.

Over the last four weeks, I've talked to 12 exceptional leaders from a diverse set of experiences and perspectives. I've asked them how the best leaders will lead in 2025. From those conversations, I've identified the three leadership practices that will be critical to leaders of creative businesses this year.