Enjoy this week's Vendor Story episode. Hot sauce is a fast growing category at our farmers markets nowadays, and Chef Saeed is on fire with his fermented sauces featuring unique flavor combinations. It's not just the taste that makes a food business successful though. In our Vendor-101 program we talk about the 4 Ps: Product, Packaging, People and Professionalism. Folks go to a grocery store to grab a familiar product off the shelf. They come to the farmers market to discover new things and get to know the people that feed them. Listen in to hear about Saeed Samad's story and tips for building a successful market business.