What should we expect from you?

Nicole Parlapiano is the Chief Marketing Officer at Tubi. When she arrived two and a half years ago, Tubi was an eight year old business that had no brand recognition. Today, with the help of their ad agency, Mischief, the streaming service has 97 million active monthly users, up from 20 million in 2019.

Leading a challenger brand works best when you're willing to move fast and break things. And if you want the people that work for you to act with the same confidence, then they have to know who you are.

Reaching a senior leadership position takes a wide range of skills and talent. It requires managing down and up, reacting and adapting. And in the process, we learn a lot about ourselves and when we're at our best. That's information that will be helpful to others.

And yet, for many reasons, I think, most leaders don't share it.

So, take a moment, and write down three things that you expect of the people that work for you. Then write down three things that they can expect from you.

Tomorrow morning, share them.

You'll be surprised, I think, at the confidence it gives them, and you.