I’m gonna say something a little controversial here…

And whether you agree with me or not, I hope this conversation helps you see the importance of clarity. 

First, we’re gonna dive into the belief that pain points are manipulative. 

And then I’m gonna share an example of two of the same messages – but one shared without tapping into pain points, and the other shared with tapping into pain points – can’t wait to hear which one resonates with you. 

RESOURCES: 

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