This week the gang checks in with Athletic Brewing co-founder Bill Shufelt on hot topics for non-alc beer at midpoint ‘25, from how they’re preparing for summer, to what giant new brands like Mich Ultra Zero mean for the category. Athletic partner Walker Hayes of “Fancy Like” fame joins the pod too. 

=================================Our 3 Daily Bev-Alc Trade Publications: https://beernet.com/Watch on Youtube: https://www.youtube.com/@BeerNetRadio/videosPodcast feeds - Audio: https://creators.spotify.com/pod/beernetradio=================================About Us:Beer Business Daily / Wine & Spirits Daily publisher Harry Schuhmacher joins his editors and bev-alc industry guests once a week as they grok the beer and beverage business issues of the day. Like and subscribe; it's free.-Our Three Daily Bev-Alc Trade Publications: https://beernet.com/-Twitter: @beerbizdaily#beernews #beerindustry #beer #beerbusiness