Artificial Intelligence (AI) is a hot topic but many agency owners wonder how, exactly, it can benefit their shop. They get how it works but they think that either a) they don't understand it enough to deliver on it for clients or b) they can't afford the AI tools out there for agencies. The truth is – now is the time to experiment. Most agencies are at the infancy stages of learning about AI and how to use it to serve clients better. But we have to get up to speed or we will find ourselves left behind. The good news? It's within your grasp. It's with these challenges in mind that I was inspired to reach out to RJ Talyor and have him on the show. RJ's SaaS company, Pattern89, works with agencies and brands and improves their ad effectiveness and efficiency by measuring over 49,000 characteristics of a digital ad. With that data, they can provide insights on what's working and what isn't, as well as the predicted shelf life of any ad. Through their analytics, they're also able to predict with over 95% accuracy whether or not a piece of creative is going to work.

In this episode of Build a Better Agency, RJ and I discuss the many ways AI insights are quickly becoming a necessity for agencies of all sizes. We look at the specific data it can provide, as well as how an agency can begin to experiment while convincing even the most dubious of clients of its importance. We also talk about the way the creative life cycle is changing, how agencies approach AI wrong, and what is coming next in the world of artificial intelligence.

A big thank you to our podcast's presenting sponsor, White Label IQ. They're an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.

What You Will Learn in This Episode:

• The specific data AI for marketing can give to an agency
• Why AI doesn't undermine creative
• How small to mid-size agencies are leveraging AI marketing insights
• Why AI is quickly becoming a need-to-have for agencies of all sizes
• How the creative life cycle is changing
• How iOS 14 is changing the way marketing will work
• Why the speed of change is disruption A/B testing
• Ways agencies can begin to dip their toes in AI
• Where agencies get AI wrong
• What is coming next in the world of AI