Produced by Foundersuite (www.foundersuite.com), "How I Raised It" goes behind the scenes with startup founders and investors who have raised capital.

This episode is with Celine Halioua of Loyal (https://loyal.com/) a San Francisco startup developing drugs to extend the lifespan of dogs.

In this episode, we discuss how to plot (and raise against) key company milestones, how to engineer scarcity with VCs, what terms are important and how to negotiate them, how to read an investor's body language for signals, the extensive pet collections we each had as kids and much more.

Loyal most recently completed its Series B funding round, securing $45 million in investment. The round was led by Bain Capital Ventures with support from Valor Equity Partners.

Previous investors include Khosla Ventures, First Round Capital, Box Group, Collaborative Fund, Quiet Capital, and Todd & Rahul’s Angel Fund. Loyal has cumulatively more than $125 million since its founding.

How I Raised It is produced by Foundersuite, makers of software to raise capital and manage investor relations. Foundersuite's customers have raised over $17 Billion since 2016. Create a free account at www.foundersuite.com. If you are a VC or investment banker, check out our new platform, www.fundingstack.com