People feel more trusting and eager to work with someone when they can see part of the process or learn more about you from the start. 

Today’s episode is all about my favorite lead magnet idea for interior designers to help you find the right type of client from the start, share your process, and streamline your business.

In this episode, we answer questions like…

1. What lead magnet may be the right one for you?
2. The goal of a lead magnet is finding the perfect client for you.
3. How and what your email sequence should include?

Here’s a glance at this episode…

[2:34] We jump into the basics of what a lead magnet is, what the goal is and what it may include. I share why you would even want to collect email addresses and how to use them once you have them.

[04:13] I share how you may use an email series to expand on the lead magnet, build trust, and share more resources.

[06:23] I share using emails to provide a quarterly studio update to share upcoming projects, keeping you front of mind, and sharing ways to work together.

[09:58] I dive into the top principles of a good lead magnet. I share what the lead magnet should include and how it should reflect your brand. I talk through how you can demonstrate your expertise, inspire them, and attract the type of client you want to work with.

[18:30] I share ideas for lead magnets that you could create. I talk quizzes, informational guides, checklists, and round-ups.

[26:45] I wrap up with a few final tips on the goals of a successful lead magnet.

Resources mentioned in this episode: 

• BLOG - Creating an Effective Lead Magnet for your Interior Design Business 
• Designers Oasis Shop