The sporting calendar is full of some monolithic events and this summer Europe is set to host two of them, the UEFA Euro 2024, which is currently underway, and the Paris Summer Olympic and Paralympic Games.

With huge tournaments comes huge interest and as such a large and often multi-dynamic following. For companies like sportsbooks, this leaves firms in the position of catering to a very large and diverse customer base.

And this will be the base of our discussion on today's episode of our CRM-focused series on iGaming Daily, supported by Optimove, where Insider Sport's Editor, Ted Orme-Claye, returns to the hotseat, along with Optimove's Jonathan Inbar, Director of Strategic Services and Jonathan Collins, Strategic Services Team Leader.

Host: Ted Orme-Claye
Guests: Jonathan Inbar & Jonathan Collins
Producer: Anaya McDonald
Editor: James Ross

Remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.