In episode 6 of the Product Awards Series, Ubiety Techologies CPO Nacho Andrade interviews Earkick Co-Founder Herbert Bay. The conversation revolves around the company's mission and approach to building a digital companion in the form of an assistant in your ear. Earkick prioritizes privacy-focused data usage and aims to differentiate itself from other AI models. Initially targeting enterprise customers, Earkick focuses on workplace mental health, offering employees a tool to share their experiences and concerns while providing aggregated data to employers for insights and improvements. The company emphasizes understanding customer problems, achieving product-market fit, and maintaining a high standard of quality. They employ metrics like the Product-Market Fit (PMF) and Net Promoter Score (NPS) to track and improve their product. Earkick values customer feedback, actively iterates based on user input, and considers every touchpoint with the product and brand as part of the overall experience.