iGaming Daily

Ep 295: A flurry of betting sponsors in English football


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Although all eyes are on international football with the ongoing Euro 2024 and Copa America tournaments, business in English domestic football hasn’t slowed down. In recent weeks several Premier League teams have signed sponsorship agreements with international betting brands.

Host Ted Orme-Claye, editor of Insider Sport, is joined by Senior Journalist, Callum Williams, and Business Journalist, Kieran O’Connor, to discuss why teams and operators are so eager to secure these deals ahead of the Premier League’s ban on gambling operators as front-of-shirt sponsors at the end of the 2025/26 season onwards.

The trio also talk about the implications of these deals for compliance with profit and sustainability rules and the fan's reaction to the agreements.

To read more about the topic discussed in today's episode, click on the following links:

https://insidersport.com/2021/08/16/gambleaware-reignites-bet-regret-campaign-as-football-season-gets-underway/

https://insidersport.com/2024/07/01/spurs-gambling-betmgm-agreement/

https://insidersport.com/2024/06/28/newcastl-first-year-betmgm-renewal/

https://insidersport.com/2024/06/26/wolves-doubles-down-on-gambling-betmgm/

https://insidersport.com/2024/06/13/premier-league-clubs-cash-in-before-gambling-rules-kick-in/

Host: Ted Orme-Claye
Guests: Kieran O'Connor & Callum Williams
Producer: Anaya McDonald
Editor: Scott Fulton

Remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.


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