Today we are joined by Lonnie Marts. Lonnie is an American creator, entertainer, and host known for his magnetic charm and comedic storytelling. His unique ability to engage audiences has catapulted him to digital stardom, with nearly 3 million highly engaged fans tuning in daily for his comedic skits and feel-good content on social media.

A graduate of Embry-Riddle with an MBA, Lonnie's impact goes beyond content creation. He's been featured in "Forbes" and "Rolling Stone" and recently earned recognition for his work in DoorDash's Cannes Award-winning Super Bowl campaign.

Lonnie continues to expand his reach and has received recognition for his work as a speaker and thought leader, representing major social platforms like TikTok, and Meta on stages like VidCon, and AdWeek. [June 9, 2025]

00:00 - Intro

00:16 - Intro Links

- Social-Engineer.com - http://www.social-engineer.com/

- Managed Voice Phishing - https://www.social-engineer.com/services/vishing-service/

- Managed Email Phishing - https://www.social-engineer.com/services/se-phishing-service/

- Adversarial Simulations - https://www.social-engineer.com/services/social-engineering-penetration-test/

- Social-Engineer channel on SLACK - https://social-engineering-hq.slack.com/ssb

- CLUTCH - http://www.pro-rock.com/

- innocentlivesfoundation.org - http://www.innocentlivesfoundation.org/

01:36 - Lonnie Marts Intro

03:21 - Attention-Seeking Behavior

05:17 - Don't Tell Mom!

07:47 - From the Super Bowl to Waffle House

11:07 - Building a Community

16:00 - Finding Common Ground

17:59 - Making it Count!

21:31 - People Need People

24:56 - A Tool to Use

27:22 - Mentors

- Parents

- Richard Thorpe Jr

- Gary Vaynerchuk

- Mitzi Gaitan

29:26 - Book Recommendations

- Why Nations Fail - Daron Acemoglu, James A. Robinson

- The Inheritance Cycle - Christopher Paolini

- A Promised Land - Barack Obama

- Rich Dad Poor Dad - Robert Kiyosaki

32:16 - Find Lonnie Marts Online

- Website: https://lonnieiiv.com/

- TikTok: https://tiktok.com/@lonnieiiv

- Facebook: https://facebook.com/Lonnieiiv

- Snapchat: https://snapchat.com/add/Lonnieiiv

- YouTube: https://snapchat.com/add/Lonnieiiv

- LinkedIn: https://www.linkedin.com/in/lonniemarts3/

- Instagram: https://instagram.com/lonnieiiv

33:00 - Guest Wrap Up & Outro

- www.social-engineer.com

- www.innocentlivesfoundation.org