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Grab onto your handrails, folks. You may hear the thunderous retort of the entire global branding industry in the middle of this one. Branding is one of the most over-rated arts in the early years on the Ramp. Without a data-refined strategy in place, you just can't finalize your brand's symbolic system. Yes, you can try to research it in advance and over-determine everything like a Big Company. But since that rarely works out well for them either, I advise patience. Don't launch a product line hoping initial branding will carry you. Professional branding is expected by consumers. It's not impressive or distinctive any more in premium CPG.

Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com

Please send feedback on this or other episodes to: [email protected]

Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com

Please send feedback on this or other episodes to: [email protected]