While working for a cheese maker at New York City farmers markets, Peter Henry started thinking about ways producers could expand their reach and increase efficiencies. Now, Ten by Ten Logistics serves more than a dozen farmers at markets throughout New York. Peter continues to explore and refine systems of transporting goods to market, managing inventory and using staff based closer to the market than the farm. Listen in to hear what kinds of coordination help farmers sell at more markets and still have time to farm.

• Separating packing and driving from farming, setting up and selling
• Palletizing so the tent weights are on the truck and the Square is charged
• Training farmers' own city-based employees on best market practices
• Creating compensation models that benefit everyone involved