Social media is changing, there’s no getting around that! The pendulum swings, depending on consumer fatigue and algorithm changes. And right now it seems like the “everything is content” trend is Queen!

In this episode, I want to share with you what I’m doing with video, B-roll content, and how creating content for Instagram using this approach, can be really, friggin' easy.

TAKEAWAYS:

• It’s easy. Use content from throughout your week. In fact, I will batch videos so I have them done for the month.
• It’s not wildly popular (algortihm-wise), but gets a lot of good conversations going in the DMs. People engage more in my DMs because they feel more connected to me and I give them a call to action which gives me an opportunity to have a conversation with them.
• Shows my values, without me having to show up on Stories.
• Test the content first in Stories, when it gets engagement, then I turn it into a Reel.

RESOURCES:

To find the blog post that accompanies this episode click here

Follow @shinewithnatasha for Instagram help

Check out an example of a “everything is content” Reel from Allison’s Instagram account

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Register for the Burn Your Launch Calendar and Never Look Back Masterclass

CONNECT WITH ALLISON:

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DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

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Music courtesy of www.bensound.com