In this episode of the Craft series, I speak to Caio Orio, Principal Brand Designer at Wise, about the role of craft, taste, and practice in modern digital product design. Drawing from his advertising background and work on global fintech products, Caio explains how craft goes beyond visuals to include strategy, care, and attention to detail. The conversation explores taste, open mindedness, brand consistency, design systems, AI, and building meaningful product experiences. This episode is ideal for product designers, brand designers, and design leaders seeking depth beyond tools and trends.

Topics discussed:

(00:00) Intro(00:01:00) What does craft mean in digital products?(00:02:30) How Caio’s understanding of craft evolved?(00:03:53) Why craft is essential for designers?(00:06:16) Craft in brand design and digital products?(00:09:16) How Wise maintains consistency in craft?(00:10:43) Rituals and practices that support craft?(00:12:07) Bringing craft into the smallest elements?(00:15:02) How Caio defines taste in design?(00:16:03) Translating taste into digital products?(00:16:59) How designers can develop taste?(00:18:03) Caio’s personal journey of developing taste?(00:20:59) Communicating taste across teams?(00:23:55) How Wise inspires designers and design culture?(00:25:21) Balancing speed and craft in product design?(00:27:14) Prioritising craft without clear business metrics?(00:28:50) Digital products admired for taste and craft?(00:30:05) One essential mindset for future designers?

About Caio Orio (Guest)

https://c-orio.com/

https://www.instagram.com/c_orio/

https://www.linkedin.com/in/caio-orio/

https://www.behance.net/orio

https://friends.figma.com/events/details/figma-singapore-presents-designing-wise-the-hidden-layers-in-our-creative-process/

https://wise.com/

https://wise.design/

Join The Gyaan Project

A newsletter with 4 curated finds across episodes - TGP SamaChar - https://www.thegyaanproject.com/s/samachar

Follow us on Instagram - https://www.instagram.com/thegyaanprojectpodcast/

Follow u on Linkedin - https://www.linkedin.com/company/the-gyaan-project/

Subscribe to our Website to stay tuned - https://www.thegyaanproject.com/

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.thegyaanproject.com