Tune in to this engaging episode of the Count Me In Podcast, where we sit down with Rob Stephens, founder of CFO Perspective and an expert who brings a refreshing perspective to the often complex topic of behavioral finance. Rob sheds light on how this field not only intertwines with traditional finance but actually builds upon it, introducing the human elements behind financial decisions. Perfect for CFOs, controllers, and finance teams, Rob shares real-world applications of behavioral finance in corporate settings, from mergers and acquisitions to consumer psychology. Learn about the decision-making processes that can make or break a business and discover practical tools to improve communication and awareness. Whether it's understanding the group dynamics in management or navigating the tricky waters of debt and equity, Rob's insights are invaluable. Don’t miss this episode if you’re looking to enhance your financial decision-making with a touch of human psychology.