For some folks making year-end donations is a tax strategy. Others just feel generous this time of year. It's a perfect time to bolster your farmers market's fundraising efforts and finish the year with a balanced budget. Even though your core market business is hopefully self sustaining, many market organizations also provide educational programs and supplement nutrition incentive programs. Those are efforts your community can help support. Listen in as we talk about how to make that ask effective:

• Be specific about why you need support
• Explore the best ways to reach your fans
• Give your followers the opportunity to give
• Report back on results and say thank you