Today we are joined by Jay Izso. Jay is a high-energy mindset and resilience coach, keynote speaker, bestselling author, and media personality. Known as "Coach Jay," he helps people shift their thinking, master their mindset, and unlock their potential in business and life. Drawing on his background in psychology and years of coaching leaders, entrepreneurs, and athletes, Jay blends humor, science, and real-world stories that resonate with audiences everywhere. As the host of A New Direction and Real Estate Right Now, he's built a reputation for engaging conversations that inspire action, growth, and results. [Oct 13, 2025]

00:00 - Intro

00:53 - Intro Links

- Social-Engineer.com - http://www.social-engineer.com/

- Managed Voice Phishing - https://www.social-engineer.com/services/vishing-service/

- Managed Email Phishing - https://www.social-engineer.com/services/se-phishing-service/

- Adversarial Simulations - https://www.social-engineer.com/services/social-engineering-penetration-test/

- Social-Engineer channel on SLACK - https://social-engineering-hq.slack.com/ssb

- CLUTCH - http://www.pro-rock.com/

- innocentlivesfoundation.org - http://www.innocentlivesfoundation.org/

01:58 - Jay Izso Intro

02:48 - Lessons From the Farm

- Book: Lessons From the Farm - Jay Izso

09:11 - Kindness as a Core Value

14:37 - MasterClass Ad

16:16 - The Electric Fence

23:24 - I'll Figure It Out

29:16 - Losing Your Ego

34:40 - The Gift of Servitude

37:07 - 100% Rule

38:14 - I Was Wrong

39:17 - Find Jay Izso Online

- LinkedIn: https://www.linkedin.com/in/coach-jay/

40:14 - Book Recommendations

- Human Hacking - Christopher Hadnagy

- Iron-Sharpened Leadership - John L. Gronski

- Success Mindsets - Ryan Gottfredson

- The Creator Mindset - Nir Bashan

42:11 - Mentors

45:29 - Wrap Up & Outro

- www.social-engineer.com

- www.innocentlivesfoundation.org