Farmers Market Day logbooks can store valuable information, customer requests and market history. Whether you use them to track attendance or sales, complaints or comedy, they can be helpful and interesting if you both maintain and read them. Listen in for tips to decide what to include and how to format your market log, based on the Farmers Market Pros' experience and other market managers' and market business owners' input. These are some of our takeaways:

• A standard set of information can help predict trends
• Multiple team members reporting is most accurate
• Open ended questions can yield better insights
• Don't spend time collecting info unless you'll use it

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