Shannon Tacheny is a Brand and Marketing Strategist for big-hearted female entrepreneurs. Owner of Feather Blue Studios, founder of The Small Business Bay, and entrepreneur of over 15 years (including 10 running her previous photography studio) she helps women grow deeply rooted businesses that draw their favorite clients with ease, while skipping the “salesey” feelings and awkward online trends.

She loves chai tea, the beach, all things blue, dark chocolate, give-back boutiques, and her hubbie and 3 kids (one who happens to be taller than her now).

Shannon loves collaborating with other women in business and helping entrepreneurs see how a strategically-developed brand story can open up beautiful new opportunities.

TAKEAWAYS:

• Keep your giveaway simple. Make it easy for collaborators to join and want to say yes! Shannon had her collaborators contribute 1 item to the giveaway and send out 2 emails. She felt like this was an easy ask and people were happy to join with her in this giveaway.
• Draw in on brand followers. Make sure that as you are trying to grow your followers, you get the right ones. Shannon explains in the episode a technique she used in her giveaway to make sure she was getting quality followers.
• Giveaways and events can grow your email list. As you choose to work with collaborators who have similar audiences, you essentially create a win-win situation where you each support and celebrate each other’s businesses while growing your audience.

RESOURCES:

Find the blog post that accompanies this episode

Find Shannon on her website

Hang out with Shannon on Instagram

Grab Shannon’s Grow Your Business Through Collaborations Guide

Want to learn how to enroll new clients into your course or membership, without launching? Get registered for the "No-Launch" Launch Masterclass!

CONNECT WITH ALLISON:

Follow Allison on Instagram

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Music courtesy of www.bensound.com