Once folks experience your farmers market or market business you know they'll be hooked. How you get them there the first time, and how you remind them to come back until they form a habit, that's the marketing magic. We're kicking off this month's Marketing Methods series with a look at which social media platforms will most effectively get the word out about your market. Where you're posting, what you're posting, and what kind of content performs best is important. Which platforms you trust and want to support is also worth considering these days. Listen in as we discuss:

• What types of content the algorithms reward
• When newer platforms are worth exploring
• Whether going viral should be the goal
• Why cooperation is the new competition