On this episode of Count Me In, Adam Larson sits down with Sharoon Thomas, founder of Fulfil, for a lively conversation about the unique accounting challenges facing direct-to-consumer (D2C) brands. Sharoon Thomas shares fascinating stories from his journey working with ERP systems and D2C brands, revealing why traditional spreadsheets just can’t keep up with today’s high-volume, multi-channel commerce.

Listen as they unpack everything from GAAP compliance, revenue recognition headaches, and how technology is shaping faster, more reliable month-end closes. Get practical insights on leveraging new ERPs and AI-driven reporting tools to simplify data chaos and boost your financial accuracy. Whether you work in accounting, finance, or operations—especially in the D2C space—this episode is packed with actionable advice and the kind of real-world examples you don’t want to miss.

Tune in and hear Sharoon Thomas’s candid take on what healthy financial operations look like and why teaming up with your operations crew might be the smartest move you make this year.

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BILL is a leading financial operations platform for startups to established brands. Headquartered in San Jose, California, we’re a trusted partner of leading US financial institutions, accounting firms, and accounting software providers. We empower business owners, CFOs, controllers, and accountants to save time and take control of their payables, receivables, spend, and expense management. For more information, visit bill.com.