In episode 342, we talked about why lifetime value matters with our clients.

How can we keep them coming back to buy what you offer and stay?

In this episode, how we can utilize a tripwire to increase sales inside of your email funnel.

What is a tripwire?

A small offer that lives on the thank you page of your lead magnet. It is offered for a limited time and CANNOT be found anywhere else. There has to be a level of exclusivity and scarcity included. It might seem like a small thing, but it can make a big difference in your sales strategy.

TAKEAWAYS

• Your tripwire has to make sense for the lead magnet and final offer. For example, if you have a membership, a great tripwire would be something like $7 for a free 30 day trial in your membership.
• Use a tripwire to liquidate your ad spend. As you make money from your tripwire, putting it back into your ad spend is the way to go so that you do not have any barriers as to your spending on Meta Ads.
• A tripwire can help generate leads for free and it can create massive change in your business. It can help liquidate your ad spend, make a profit and help more people.

RESOURCES:

Find the blog post that accompanies this episode

Send me a DM with the word TRIPWIRE and I’ll add you to the list to get access to my new (FREE!) resource at the end of the month to help you set up your tripwire quickly, and with profits in mind

Go back and listen to episode 342 to learn why lifetime value matters

CONNECT WITH ALLISON:

Follow Allison on Instagram

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

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Music courtesy of www.bensound.com