A Pain POINT is any problem that your customer (TARGET CUSTOMER) may experience along their customer journey.

Your goal is to create the PERFECT customer experience.

Common but Critical Pain Points

• Information- can they quickly find out critical information that they may need to buy (warrantees, free shipping and returns, chat support, etc.)
• Contacting your company- http://Hotels.com vs. Amazon. Amazon still has the best phone customer service available and others make it impossible to speak with an actual person who can help- hotels.com, Comast, etc., etc.
• Buying made fast and simple- one-click, Paypal, 4 pay plans, memberships. etc.
• Additional products and services that your customer may want and need (and not even realize they need) such as making suggested items they may like.
• FREE RETURNS WITH A LABEL- make returns effortless not a project
• Survey to see what more they want need or wish you would improve