Brandon Brinkman from Garmin joins Rich and the crew for a conversation on building a life around the things that matter. They get into late-onset hunting, CrossFit, Western hunt lessons, Garmin tech, and why small wins are what keep people coming back for more.Brandon shares how ideas from Atomic Habits shaped the way he trains, hunts, and works. Instead of chasing one finish line, he talks about building systems you can actually sustain and stepping into the identity of the person you want to become. The conversation also dives into public land train wrecks, learning through failure, stacking fitness year-round, and how the right tools can make a real difference when you're deep in the backcountry.

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