Uncertainty often breeds innovation and periods of economic instability are no exception. Job insecurity can be the tipping point to that pushes makers to think outside the box and embrace the adventure of farmers market entrepreneurship. Suddenly there's space to turn that recipe into a money making reality. In this episode of our Survive & Thrive series, we're focusing on an unexpected benefit that markets sometimes see during times of turmoil: an influx of business start ups. As people part ways with corporate America and dip their toes into farmers market life, it's up to market managers to ensure those new vendors are informed, prepared, and properly supported. Listen in as we discuss:

• Why shifts in the economy and employment offer opportunities
• Resources that benefit new business owners
• Incubating new vendors to increase success
• How to determine if a farmers market business is right for you

This episode of Tent Talk: The Farmers Market Podcast is supported by Vendor-101.