'The Self Believer'.

Geoff Edwards has been leading on his terms for his entire career. He is a story teller, unafraid to open new doors or take a new path, unafraid to try to change the world on his terms. He has been featured on the cover of Creativity Magazine's inaugural "Creativity 50" and Boards Magazine's "Top 50 Art Directors" In America.

Today, he is Head of Creative at CAA Marketing and Co-Founder of SATURDAY MORNING, a coalition for Peace.

I talked to Geoff about superheroes and kryptonite, about building a business with Spike Lee, and about the decision he made that he still thinks about.