At the end of 2023 I generated 1,001 new leads, in 5 days, without paid advertising.

How did I do it? I hosted my very first Bundle!

What is a Bundle? A Bundle is a collection of resources that are normally paid, but are free, for a very limited time.

Why is this so beneficial? The experts who contribute to the Bundle can get massively visible, and ideally, get in front of a new, qualified audience, for free. They are able to generate leads wtih a specific new group of ideal clients, who want to learn more about a specific topic.

For the participants of the Bundle, they are able to grab high-quality resources, on a very specific topic, for free!

In this episode of the 6-Figure Secrets Podcast, I'm breaking it all down for you and sharing EXACTLY what I did to create this kind of growth.

TAKEAWAYS:

• Lead generation doesn't have to be complicated, hard, or even expensive. With this Bundle I put in about 10 hours of work, for 1,001 leads generated. Which I thought was a good ROI.
• Plan your Bundle with the end in mind. I knew I wanted to use it to grow my membership. So when considering my ideal client for the membership, I made sure to include resources that were appropriate for that client, so I was generating high quality leads.
• I am running this Bundle again in February to see if I can get better results. The goal is to generate 2,000 leads and to see if I can duplicate, if not imporve, the conversion rate for the Funnel of the Month Club offer I made the audience post-Bundle.

RESOURCES:

Find the blog post that accompanies this episode

Applications are open for contributors to the next round of the Automated Sales Bundle! You can apply here. Applications are due January 15, 2024.

CONNECT WITH ALLISON:

Follow Allison on Instagram

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

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Music courtesy of www.bensound.com