Andrew explores the return on investment from his various pre-marketing efforts for Kickstarter and how it impacted his campaign's success. 

00:01:01 - Afraid To Dig Into The Data00:01:29 - How To Work Out Kickstarter Return On Ad Spend00:03:59 - Facebook Ads Will Impact Your Organic Marketing00:05:40 - Spend Limits To Facebook Ads00:07:56 - Understanding Your Cost Per Click00:11:17 - The Importance Of Email Lists00:13:09 - The Most Worth While Conventions00:25:19 - Facebook Ads Are An Auction 00:30:22 - Don't Start Your Ads Too Early 00:31:42 - What To Do If Organic Marketing Is Not Working00:34:30 - What To Do If You Can't Afford Conventions 

Show NotesGen Con - https://www.gencon.com/Norwescon - https://www.norwescon.org/Pax South - https://south.paxsite.com/Kingdom Con San Diego - http://www.kingdom-con.com/Dice Tower West - https://www.dicetowerwest.com/ShipQuest (TradeQuest) Convention Support - https://www.tradequest.co.ukIndie Game Alliance - https://www.indiegamealliance.com/The Game Crafter Events Sponsor - https://help.thegamecrafter.com/article/116-events