🔥 Episode Summary

In this episode, Felicia sits down with Mike Arce, founder of Loud Rumor, branding expert, and now author of The Standard Is You. Mike has helped hundreds of fitness studios scale and succeed—and now, he's sharing the personal standards and leadership mindset that took him from broke entrepreneur to industry powerhouse.

Together, they dive into:

💥 What The Standard Is You really means—and how to live it

🔑 The most critical qualities of successful leaders

🚨 The #1 marketing mistake fitness studio owners are making

🧠 Mike's biggest personal mindset shift that helped evolve his brand

🤖 What AI and automation can't replace—and where human connection wins

📈 How to raise your standards as a business owner, partner, and human being

This is a must-listen for entrepreneurs, leaders, and anyone who wants to create an unshakable personal brand.

📚 Grab Mike's New Book: The Standard Is You

🗓️ Available June 7th 👉 Order now

🔗 Connect with Mike Arce

• Instagram: @mikearcelive

• Loud Rumor: @loudrumor

🎧 Follow The Hi Felicia Podcast on IG: @thehifeliciapodcast

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