To escape endlessly asking her high school students to put their phones away,

Jen Liddy left her job teaching English & jumped into entrepreneurship with zero idea of how to run a business or ‘do’ marketing.

Fast forward 11 years, beyond many many many mistakes & several business models.

Now Jen pours her word-nerdiness into a job she loves: Brand Message & Content Strategist.

She shows service providers how to translate their expertise + big ideas into words that work to attract their exact-rights clients…

AND use their wealth of knowledge without giving away all the hows.

The best part? She gets to still be a word nerd & teaching geek without ever grading another crappy Macbeth essay!

TAKEAWAYS:

• Shift your market to the “them them them” show. You want to mirror what’s going on in your audience’s life, meaning you want to mirror the problem people are having and then take them on a journey to help them achieve a goal or relieve their frustration.
• Give power to the word YOU. The audience cares about what’s in it for them, so start writing content from the “you” perspective instead of “I”. People want to feel seen and heard.
• What type of voice are you using? Ask yourself, if I were relaxed and felt most like myself, how would I talk? How do I talk to my clients? What words resonate with my audience. How you use words will matter to your audience.

RESOURCES:

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