Time tracking is one of the most overlooked resources in an agency's day-to-day operations. Without it, you're missing out on valuable data about where you need more training, more staff, or even if you're charging enough for your services. That's why I'm talking today about incentivizing daily time tracking with your employees. The first thing a lot of your team will say is, "I don't have time to do this every day." But, with a little incentive and some tenacity, you can reach 95% to 98% compliance on daily time tracking in no time at all. Tune in to learn my step-by-step plan for starting the conversation, implementing it, and keeping the momentum once you get your team on board.

For 30+ years, Drew McLellan has been in the advertising industry. He started his career at Y&R, worked in boutique-sized agencies, and then started his own (which he still owns and runs) agency in 1995. Additionally, Drew owns and leads the Agency Management Institute, which advises hundreds of small to mid-sized agencies on how to grow their agency and its profitability through agency owner peer groups, consulting, coaching, workshops and more.

A big thank you to our podcast's presenting sponsor, White Label IQ. They're an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.

What You Will Learn in This Episode:

• The reason why timesheets matter for more than just hours worked
• Why timesheets should be done every single day
• How to start talking to your team about daily time tracking
• Incentivizing the team to track time consistently
• Holding the team — and yourself — accountable
• The psychology behind my time-tracking accountability method
• How to use the data that daily time tracking gives you