I recently took a poll on social media about what my listeners wanted to hear about on the podcast and many of you said you wanted to learn more about Meta Ads. Meta Ads are paid ads that you run on Facebook or Instagram.

If you are like me, you probably don’t have a ton of time for active lead generation and Meta Ads can do the work for you. You should be generating leads daily and if you aren’t, you can’t scale your business. Meta Ads allow you to accomplish this goal, by getting in front of an audience that you otherwise might not have organically. 

TAKEAWAYS:

• There are three components of Meta Ads and the creative part is really important because it’s the most obvious thing people see. Your goal is to stop someone’s scroll, so be strategic about what video or image you put with your ad. 
• Use different types of ad strategies. I always have 3 different types of ads running: A warm audience, a warm-ish audience, and a cold audience. People get stuck in this idea that Meta Ads have to be to a cold audience, but you can send them to your warm audience as well. 
• Don’t be afraid to start investing in ads. If you are thinking about running Meta Ads, you are going to put in money up front. But you will see that money come back to you if and when your email funnel starts selling.

RESOURCES:

Check out the blog post that goes along with this episode for additional resources

Get a seat in the upcoming Sell on Autopilot Masterclass

Check out Pitch Perfect

CONNECT WITH ALLISON:

Follow Allison on Instagram

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