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In this episode, I sit down with the leadership team behind the Ohio Amateur Quarter Horse Association to talk about something many of us in the stock breed world are quietly wondering:

Why are horse show numbers decreasing?

We dive into the realities behind running an amateur horse show today — rising costs, financial management, sponsorship strategy, communication challenges, exhibitor feedback, and the delicate balance of creating competitive opportunity while maintaining community.

But what stood out most wasn’t the logistics.

It was the intention.

The Ohio Amateur Quarter Horse Association has built a show culture rooted in inclusivity, rookie and Level 1 opportunities, engagement across age groups, and — most importantly — fun. Their leadership team has been intentional about listening to exhibitors, evolving with the times, and creating an experience that working amateurs actually want to be part of.

This conversation pulls back the curtain on what it takes to sustain and grow an amateur horse show in today’s climate — and why community may be the most important strategy of all.

If you care about the future of amateur showing, this episode is worth your time.

This episode is sponsored by: Basic Equine Health.

Kanter Kulture is proud to partner with Basic Animal Health, a trusted name in equine supplements and wellness products designed to help your horse look, feel, and perform at their best.

From digestive and hindgut support to calming formulas for travel and show days, Basic Animal Health offers targeted solutions backed by quality manufacturing standards and thoughtfully formulated ingredients. Whether you’re hauling across the country, prepping for the show pen, or simply prioritizing your horse’s daily wellness, their product line supports intentional, results-driven care for serious horsemen.

I only align with brands I genuinely trust in my own barn — and Basic Animal Health has become part of that routine.

Explore their full line of horse products here:
 👉 https://basicanimalhealth.com/collections/horse-products

Use code ALIHUBBELL for 10% off sitewide.

Thank you to Basic Animal Health for supporting Kanter Kulture and helping us continue bringing meaningful conversations to the equestrian community.

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