This week, Jacob Morgan and Ian Kirke take a hard look at the dog training industry and its impact on our dogs. Is it truly setting them up for success, or are they doomed because of it? Eye-opening, thought-provoking, and as entertaining as ever—enjoy!

---

Want FREE access to our behaviour bibles? A dog training course worth over £500? ⁠CLICK HERE ⁠

Need expert guidance from our team? Book a FREE consultation call today and see how we can help ⁠BOOK HERE⁠

Start your journey as a professional dog trainer, join my 2025 Mentorship ⁠CLICK HERE⁠

---

California, we’re coming! 🇺🇸🐕This July, YCA is heading to California for two exclusive dog training seminars with Jacob! This is your chance to learn directly from him, see real results, and take your training to the next level.Spots are limited—don’t miss out! Click the link to secure your place. CLICK HERE

---

Australia, we’re coming! 🇦🇺🐕

This September, YCA is heading to Sydney and the Sunshine Coast for two exclusive seminars with Jacob!

📍 Sydney (Sept 14-15) – Reactive Dog Training
📍 Sunshine Coast (Sept 20-21) – Dog Training Basics

Spots are limited—don’t miss out! CLICK HERE