A marketing consultant and small-business builder, Tayler Cusick-Hollman is the Founder of Enji—though you might recognize her from one of her other companies: TAYLRD Media and Designs and Sourced Co.

In her newest endeavor, Enji, Tayler is taking everything she has learned over nearly a decade of helping small businesses with marketing, and creating a suite of online marketing tools that work with your lifestyle, make sense for you, and fit your business. 

Because while you didn’t sign up to be the Chief Marketing Officer of your business, Enji believes that becoming one doesn’t have to be so daunting. Enji aims to empower you with the tools and solutions to make more informed decisions, use your resources more effectively, get creative with connecting with customers, and ultimately grow!

TAKEAWAYS:

• Make decisions from a place of feeling good physically and mentally. Tayler says, "I won’t be successful if I am not good as a person. So I try to play when I need to play and work hard when I need to work hard."
• Make decisions from a place of data. Having data helps you have accountability for your business. Learn to become more data-driven to help see where progress is, if it’s in the right direction, and where there might be leaks. Make sure you are building a business that works. 
• Make decisions from a place of actually listening to what your people want. Listening really deeply to what our community is saying is key because they hold a lot of answers to all of these things. They are the reason we keep thinking about the problems we are trying to solve. They are shaping what success looks like for us. If we don’t build an offer or product that enables them to be successful, we will never be successful. 

RESOURCES:

Visit the blog post that goes along with this episode for more resources

Visit Tayler on Enji’s website

Send Tayler a DM over on Instagram

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Music courtesy of www.bensound.com