Once upon a time, Brittany Herzberg was an introverted massage therapist just trying not to let her clients hear her tummy rumbling. Now? She’s still introverted, but she's perched behind her MacBook increasing visibility and income for 6-figure entrepreneurs using the most misunderstood organic marketing strategy—SEO! Brittany is known for being loud about the benefits of SEO, giggling, & keeping things basic. (Oh, so basic!)

TAKEAWAYS:

• Social proof is important. Social proof is what people are saying about their experience of working with you. This can be in testimonials, stats, and case studies. 
• Ask yourself these three questions, who do you help, how do you help them, and what do you want to be known for? If you can answer these questions, that's going to help streamline your messaging and you can run all your content through that filter. 
• Utilize SEO. It’s hard to pour out content constantly on social media and for it not to last long or be successful the way we want. People are wanting to learn to optimize their blog posts, podcasts, and websites and they want it to be more long lasting through SEO.

RESOURCES:

Visit the blog post that goes along with this episode for more resources

Hang out with Brittany over on Instagram

Follow Brittany on Threads

Listen to Allison’s interview on Brittany’s podcast, The Basic B

Check out Brittany’s SEO Shop

Get Brittany’s support through her SEO Optimization service

Snag a seat in Allison's Sell on Autopilot Masterclass, and learn how to use email marketing to sell while you sleep (or, ‘ya know…live your actual life!)

CONNECT WITH ALLISON:

Follow Allison on Instagram

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

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Music courtesy of www.bensound.com