In this episode of iGaming Daily, supported by Optimove, Ted Orme-Claye, Editor of Insider Sport, is joined by SBC’s Media Manager, Charlie Horner, to explore the evolving relationship between betting and sports, focusing on the convergence of media and betting platforms, particularly in the US.

The discussion highlights the rapid development of sports betting in the US and the approach key operators like FanDuel and DraftKings are taking with their own media strategies following FanDuel's partnership with the Professional Women's Hockey League.  

The duo also talk about challenges operators face in the new media landscape, why influencers and content creators are an important part of an operator's marketing strategy and the regulatory challenges that may impact future betting and media collaborations. 

 To read more about what was discussed in today's episode, click on the following links:

- https://sbcamericas.com/2024/12/03/fanduel-partners-with-pwhl/
- https://sbcamericas.com/2024/12/02/michael-shiffman-fanduel-tv-hire/

Host: Ted Orme-Claye
Guest: Charlie Horner

Producer: Anaya McDonald

Editor: James Ross

Remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.