As I was prepping for this episode, I was looking at what trends I saw this past year that were getting my clients results. What were they saying and doing? How many emails were they sending? What was their email structure?

So in this episode, I'm predicting 5 email marketing trends for 2025, based on what I saw in 2024.

TAKEAWAYS:

• Entrepreneurs will start to move off of social media and rely on more sustainable platforms, like email. You might also be getting exhausted with the algorithm and want your content to better convert into sales, which means you will need to focus on your email list and marketing. 
• Inboxes are going to get noisier because you will need to email more. In order to get your offer seen more, you will have to email more. So look at what your email marketing looks like now and how you can increase it sustainably.
• Conversion rates from email will start to drop. Don’t let this scare you! This just means that people will see right through the bad ChatGPT scripts so you will have to create a very clear message and be very strategic about what’s in your emails. 
• Data will continue to be the driving force with what works and doesn’t work with your specific audience. Different audiences perform differently, so knowing your numbers, like your click rate and open rate, will help you see where you need to shift in your email strategy. 
• Speak more to the different types of buyers that you have in your audience. You need to make sure that you are speaking to those specific types of buyers, so your potential buyers feel seen and heard.

RESOURCES:

Check out the blog post that goes along with this episode for additional resources

Snag a seat in Allison's Sell on Autopilot Masterclass, and learn how to use email marketing to sell while you sleep (or, ‘ya know…live your actual life!)

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Music courtesy of www.bensound.com