In this episode of iGaming Daily, supported by Optimove, the show’s SEO expert, Ivana Flynn, is joined by Gentoo Media’s Head of SEO, Emilio Takas, to recap an action-packed year in SEO and look ahead to what to expect in 2025.

Reflecting on 2024, the duo explore the implications of AI in content creation, how AI abuse got out of hand last year and also the rise of black hat SEO techniques.

Looking towards the future, Ivana and Emilio talk about the importance of building a brand due to the development of overviews and emphasise the need for a long-term approach to SEO in the ever-evolving landscape of search engine algorithms.

Host: Ivana Flynn
Guest: Emilio Takas

Producer: Anaya McDonald

Editor: James Ross

Remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.