In this podcast episode, business consultant and coach Thomas Strider shares his expertise in optimizing small businesses, focusing on those with online service offerings. He discusses the importance of maximizing margins over revenue and the role of personal branding in long-term success. Thomas also talks about his micro-agency, Apex Content, which specializes in content and copywriting services, revealing its revenue and his approach to attracting clients without sales calls. He plans to focus more on financial education for business owners and is developing digital courses and a KPI dashboard. Thomas shares his personal productivity habits, future business strategies, and book recommendations. He concludes by directing listeners to his website and LinkedIn for coaching and consulting services.