DraftKings hit the headlines when it announced a new subscription service that offers super-boosted parlays to bettors in New York. 

On the latest episode of iGaming Daily, supported by Optimove, Jessica Welman, Editor of SBC Americas, is joined by Ted Orme-Claye, Editor of Insider Sport, and SBC’s Media Manager, Charlie Horner, to discuss consumer reaction to the news, tax implications and the broader impact on the US sports betting market. 

The conversation also touches on the responsible gambling considerations of DraftKings+ and the trio considers the future of subscription models in both the US and Europe if the new service is successful.  

To read more about what was discussed in today's episode, click on the following links:

- https://sbcamericas.com/2025/01/03/draftkings-subscription-parlay-boosts/ 

Host: Jessica Welman
Guests: Ted Orme-Claye and Charlie Horner

Producer: MC Killick-Calver

Editor: James Ross

Remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.