AdTechGod sits down with Joshua Palau

Joshua Palau is the VP, Performance Media at Pfizer.

He is a seasoned marketer and has a ton of experience spanning some of the world's most iconic brands including Johnson & Johnson, Disney, Comcast, Bayer, and LendingTree.

On this episode of our podcast, Joshua Palau dives into a topic he feels strongly about: the artificial separation of brand and performance marketing. Drawing from his experience at Pfizer and other major companies, Joshua argues that everything in marketing drives performance—it's just a matter of how you measure it.

He emphasizes the importance of integrating brand-building efforts with performance channels rather than treating them as separate entities.

Joshua shares insights on why building a strong brand is crucial for driving sales and why marketers should avoid putting brand and performance into separate buckets.

Tune in for a compelling discussion on why "everything is performance."

Thank you to LiveIntent for sponsoring this episode.

Takeaways

Chapters

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