Ever feel like you’re waiting for “momentum” to just magically appear in your business?

In this solo episode, Allison Hardy pulls back the curtain on a 5-day email sale she ran (while sitting at a baseball tournament!) that brought in consistent daily sales—without a launch runway, new offers, or being glued to her phone. She breaks down exactly how she manufactured her own momentum and how you can do the same with simple, aligned actions.

TAKEAWAYS:

• Momentum isn’t something you wait for—it’s something you intentionally create with clear strategy and consistency.
• Email is where sales happen. Instagram might spark curiosity, but it rarely closes the deal.
• You don’t need a big launch, a brand-new offer, or endless Instagram posts to generate revenue.
• Clear deadlines and urgency work—but only if you stick to them. Moving the goalposts can erode trust.
• A warm list, aligned offers, and a simple plan are the foundation for creating sales on your terms.

RESOURCES:

Check out the blog post that accompanies this episode for additional resources

Want more behind-the-scenes strategies like this? Subscribe to the Email Marketing Trend Report for just $7/month and get real client case studies, data-backed tweaks, and actionable tips delivered straight to your inbox. No fluff, just what’s actually working in email marketing right now.

Want to see what a high-converting sales email actually looks like? Grab The $80,000 Email Template! This is the exact email that brought in $80K in sales in 2024 (yep, really!) and a breakdown of why it works, so you can write emails that do the heavy lifting for you.

CONNECT WITH ALLISON: 

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DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

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Music courtesy of www.bensound.com