How can product leaders drive customer-centric transformations? In this episode of the CPO Rising Series hosted by Products That Count Resident CPO Renee Niemi, Altria CPO Olivier Houpert speaks on his mission to transform the company and create a new product portfolio that goes beyond nicotine. Olivier shares his background, including his 30+ years at Procter & Gamble, and explains how he is leveraging Altria's core competencies to develop innovative solutions that "elevate the everyday" for consumers. He discusses the importance of a strong company purpose, the process of prioritizing new product ideas, and the role of experimentation and consumer research. Olivier also provides insights into his approach to personal growth and the team, as well as his perspective on the impact of AI and Gen AI on product development. This conversation offers a glimpse into the strategic leadership and consumer-centric mindset driving Altria's transformation.