You’ve seen those big online events flying around (Summits, Bundles, Collaborations galore!), but when it comes to actually hosting one, it’s a whole different ball game. So which one is going to skyrocket your email list growth, bring in sales, and not take over your life for the next three months?

In this episode, Allison pulls back the curtain on what it really looks like to host a Summit versus a Bundle. With 8 Summits and 15 Bundles under her belt (in just two years!), she’s laying out the pros, cons, and everything in between so you can make the best move for your business and your goals.

If you’ve been on the fence about hosting an event like this—or if you’ve been burned before—this is your behind-the-scenes breakdown of what works, what doesn’t, and what to consider before you commit.

TAKEAWAYS:

• Summits are great for deep connection and authority-building, but they’re high-lift and can lead to content overwhelm, for both you and your audience.
• Bundles tend to generate more leads with less effort, making them ideal for scalable list growth and visibility, especially before a launch.
• Your success with either event hinges on having a solid follow-up system in place (don’t ghost your new subscribers!).
• Want a quick win with high-converting potential? A Bundle might be your best bet, especially if you already have a solid funnel to nurture new leads.
• Allison’s new course, Bundles That Build, is dropping this Black Friday! Get on the waitlist for exclusive bonuses and pricing.

RESOURCES:

Get on the waitlist for Bundles That Build, Allison's brand new course sharing her exact Bundle hosting process that grew her email list from 4,000 subscribers to 11,000 subscribers in just two years.

CONNECT WITH ALLISON: 

Follow Allison on Instagram

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

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Music courtesy of www.bensound.com