What if the tiny waitlist you're overlooking could outsell your massive email list?

In this de-brief episode, Allison pulls back the curtain on her recent Black Friday launch, where 78% of sales came from just 106 people on a waitlist, not her full 11,000 subscriber list. Allison breaks down how qualified, pre-sold email subscribers did the heavy lifting before the cart even opened, and why that’s the real secret to conversions.

TAKEAWAYS:

• A strong waitlist strategy can dramatically outperform a large, unqualified email list. Allison’s 106-person waitlist converted at 17%.
• Your sales emails don't need to do the convincing when the decision is already made during the waitlist phase.
• Timing and positioning beat urgency and pressure, every single time.
• The most important sales work happens before anyone ever clicks a “buy” button.
• Selling to fewer, more qualified people often creates more predictable and profitable results.

LINKS YOU MIGHT FIND HELPFUL: 

Check out the blog post that accompanies this podcast episode for more details and resources.

Want to watch the full waitlist strategy de-brief? Click here to access it.

Want smarter emails without starting from scratch? The Email Marketing Trend Report is your no-fluff, $7/month guide to what’s actually working in real email funnels right now. Each month, you’ll get a bite-sized PDF delivered to your inbox with simple tweaks that help your emails sell more—without rewriting everything from the ground up. Snag your subscription right here.

Snag 1 of only 12 VIP Days in 2026. Email subscribers nurtured with strategic emails spend 47% more than non-nurtured leads, which means you need an email funnel that does more than sit pretty. Let Allison build your entire email nurture and pitch sequence in just one day, packed with personality-driven, sales-focused emails designed to sell. Your email funnel will become your best-selling salesperson, on autopilot. Click here to claim your VIP Day before all 12 spots are gone!

Know you need email marketing support, but not sure what offer works best for you? Fill out this form, and Allison will be back in your inbox with a few options that fit you, your business, and your budget best.

CONNECT WITH ALLISON: 

Follow Allison on Instagram

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. 

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot