AdTechGod sits down with Leslie Lee.

Leslie Lee is the Sr Vice President of Marketing at Vistar Media.

Leslie Lee dives into her journey in the ad tech industry and the evolution of digital out-of-home (DOOH) advertising.

As digital out-of-home continues to evolve, Leslie points out key trends, such as the increasing programmatic integration and the rise in brand investment. She touches on how the channel is moving beyond its traditional top-of-funnel role, with more brands leveraging it in lower-funnel campaigns that can now deliver measurable results. She believes that the industry is approaching a tipping point, where digital out-of-home will become a more integrated and crucial part of the broader programmatic advertising ecosystem.

Thank you AdLib for sponsoring this episode.

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